Freshmail tolls for usage of rich media in email marketing

Rich media in email marketing is a new way to exploit the potential of regular mailings sent to the potential customers. In practice the combination of mailing with add-ons in the form of multimedia files should be more suitable by using of the software solution developed by Freshmail. In a typical mailing the user can design his own mailing template, which will use various solutions to personalize the mailing. Many customers can count on the added value they receive with the advertising proposal for a particular product or service. What is rich media in email marketing? Most often, there are additional multimedia files that increase interest in the mailed message itself. They are engaging for a customer who has received such a mailing that he is willing to share them as part of viral marketing. In many cases, mailing is not just a matter of paying attention to specific products, but as a personalized mailing list, is targeted to customers who are willing to open them and receive promotional offers.